Websites for accountants have become mandatory to maintain an “up-to-date” professional image. If a CPA firm fails to maintain a Website, the public could be given a parallel perception that the firm is not “up-to-date” in understanding the laws, rules, and regulations of the business. The Accountant could easily find him or herself in an embarrassing position of explaining to a potential client why they neglected having a Website. The CPA only has one opportunity to give a first impression; it is best for it to be an “up-to-date” powerful first impression.
In addition to image, a CPA Accountant should design the Website to attract new external clients. Many Websites are designed today mostly focusing on accommodating existing clients. While this is important, it should not be the primary focus of the CPA’s Website. The Website should be developed to attract a prospective client and have him or her respond by contacting the CPA. In addition, the Website should be designed to direct potential clients via Internet search engines to the site.
The Internet has become the modern-day Interstate for the Website. When the “Interstate” was built years ago, many companies decided not to relocate their business along the Interstate. As a consequence, many companies went out of business. The companies that did relocate thrived. CPAs must relocate their marketing efforts to the Internet via their Website. The Accountant who fails to do so may compromise the future of his or her firm while firms that do have a Website will flourish and thrive.
Choosing a website designer that can build you a professional looking accountants website but who can also assist you with your internet marketing is the secret to choosing a website designer who can help you maximize your profits.
Your website is an amazingly powerful sales and marketing tool and you really want to get new clients by tapping in to the never ending stream of clients that online marketing can reveal.
Your website internet marketing should work in conjunction with each other and your website should have certain elements to help you get the most from your internet marketing efforts.
Using a separate website designer and internet marketing company will only make life complicated as each company will give you different ideas. The internet marketing company will recommend you do one thing with your website and the website designer will recommend you do something else.
There are various internet marketing methods you will need advice on as follows:
Google Pay Per Click advertising -Paying to be on the 1st page of Google
Article Marketing -Writing articles and getting them published online.
Search Engine Optimization – Getting your website seen on the major search engines.
To get the most from the above methods and to keep the costs down you need these to be working alongside your website. Using a website designer that has knowledge of the methods mentioned will cut out the need for dealing with a separate internet marketing company and by ensuring that your website designer can do this will save you serious money, long term.